Admedia CTN Stop&Shop will influence the impulse purchase decisions of 27m visitors to motorway service area convenience stores and petrol forecourts every 2 weeks from May-September.

It's the most cost-effective CTN campaign available, delivering twenty-two times greater footfall and 60% higher spend per head than the high-street store. The perfect summer destination.

featured posters: coca cola & maltesers advertisments

National point of sale campaign 100% impulse buying decisions More footfall than  2,880 branded high street stores Effectiveness independently proven by EPOS 500 6-sheets across 262 stores nationally +94% sales increase for Cold drinks, +43% for Ice Cream

For more information on the Stop&Shop summer package contact the Admedia team on 020 7580 3633.

Tesco has run a national direct response advertising campaign for its car insurance product targeted at 2+ cars per home motorists - at every Motorway Service Area across the UK.

Using 6-sheets at entrances and exits coupled with washroom displays featuring 'Direct Response Tear-Offs' Admedia estimates that 14 million potential customers were exposed to the Tesco campaign during March.

Top Line results : 84.4% recall of campaign at MSA*

90% say MSA’s are ‘Very Appropriate’ or ‘Quite Appropriate’ for Car Insurance ads* Very high level of recall of specific detail* 56.4% are ‘Very’ or ‘Quite’ likely to consider Tesco Car Insurance in the future*

*source: MBA research

In addition 120,000 post-it note size cards featuring the response mechanism were taken away by motorists over the period.