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  All the latest news, offers and insight
from the Leaders in Out of Home & Destination Media...
Issue 4, February 2007   
  Cosmetics and toiletries outdoor pack
New look for Cosmetics, Toiletries & Fashion brands
18-34’s…. it’s difficult to reach them at home, style magazines don’t reach enough of them… get ‘Out of Home’
Making it part of that big night out, shopping trip or workout we give your brand the best way to standout and be seen at the perfect time.

more info>>
invisible
  advertising in shopping centres Take your brand for a shopping trip this Easter (26 March – 22 April)
Shopping Centres will see a
25% increase in footfall over the Easter period. It’s the perfect time to reach a young, high spending audience close to the point of sale.
more info>>

invisible
  Advertising food products in health clubs St.Ivel spread across Health Clubs
St.Ivel took their low fat spread to Private Health Clubs this January to reach a health-conscious female audience in the most relevant environment.
more info>>
invisible
Win with Admedia...
£100 Selfridges gift voucher:

Enter our competition
beermats and coaster advertising
Borat and Rocky Talking Posters
Two recent major film releases – Borat (Cultural Learnings etc.) and Rocky Balboa - have seen massive success using washrooms to target the core cinemagoing audience of 18-34's in style bars and night clubs.
more info>>

Admedia logo
Leaders in Out of Home & Destination Media
To find out more contact Admedia 020 7580 3633
www.admedia.co.uk

Admedia venues

 


New look for Cosmetics, Toiletries & Fashion brands

 
18-34’s…. it’s difficult to reach them at home, style magazines don’t reach enough of them…... get ‘Out of Home’

Making it part of that big night out, shopping trip or workout we give your brand the best way to standout and be seen at the perfect time.

Our washroom campaigns are designed to capture their attention 100% at their most image-aware moment and in the most appropriate environment.

Admedia's network of style bars, nightclubs, top shopping centres and health clubs offers your 'must-have' product that star treatment it deserves.
Admedia top venues
10 million visitors every 4 weeks

• 10m 18-34s reached in 4 weeks
• 100% gender targeted
• 1,345 top venues nationally, 3000 A3 washroom displays
• Entirely captive & attentive audience – up to 98% recall of poster detail
• All major cities and conurbations covered
• Go for it! Integrated campaigns give you complete ownership – Mirror Stickers, wine glasses, ‘talking displays’ etc.
• Includes Luminar chain - UK's biggest operator of night clubs and late night venues

For more information on this new campaign contact the Admedia team on 020 7580 3633.

Nivea advertising campaign


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Take your brand for a shopping trip this Easter (26 March – 22 April)

Shopping Centres will see a 25% increase in footfall over the Easter period. It’s the perfect time to reach a young, high spending audience close to the point of sale. Choose a national washroom campaign at all the biggest and best centres in the UK.

Admedia provide access to the biggest and best centres - and the most extensive database of shopping mall retail outlets available.

We deliver the highest level of and most engaging retail targeting available - pre-selected packages offer extensive national coverage:

• Cosmetics & Toiletries
• Telecommunications
• Music & Video
• Fashion Retail
• Baby Change

• 29.3 million female impacts per 4 weeks
• 16.5 million male impacts per 4 weeks
Shopping centre

Shopping centres - national coverage and powerful point of sale presence. For more information on how to reach millions of shoppers this Easter contact the Admedia team on 020 7580 3633.


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Film advertisers go national and targeted in Washrooms

Two recent major film releases – Borat (Cultural Learnings etc.) and Rocky Balboa - have seen massive success using washrooms to target the core cinemagoing audience of 18-34's in style bars and night clubs.


Using a movement activated device Admedia 'Talking Frames' gave both campaigns the ultimate in standout across the country allowing the audience to interact with the campaign

Both campaigns enjoyed the ultimate in cinemagoer targeting – getting seen and talked about by 5m 18-34’s who LOVE THE CINEMA and not a quiet night in.

Talk to John Charlesworth to find out how your release can benefit from being seen by the right audience at the right time.

Rocky Balboa washroom poster

Borat movie poster

Rocky movie poster

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St.Ivel spread across Health Clubs

St.Ivel took their low fat spread to Private Health Clubs this January to reach a health-conscious female audience in the most relevant environment.

Health Club displays, located in the changing room environment reach an active ABC1 audience with 100% gender targeting – a highly effective medium for health-related products.

St.Ivel’s intriguing creative was a massive hit with its female target audience. Female Health Club visitors are a highly valuable audience for the brand with 80% of female members actively choosing low-fat products.

Full case study available soon. For more information on reaching an upmarket health-conscious audience call the Admedia Team on 0207 580 3633.

St_ivel poster in Admedia health club

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Beermats & Coasters - creative, interactive & cost effective

 

Bar runner with beer mat creatives
Admedia are the number 1 choice for national beer mat & coaster campaigns. Targeting the biggest and best bars & pubs in busy city centre locations we get your brand in the hands of 18-34’s at a highly cost-effective rate.

Beermats and coasters offer massive creative flexibility and the opportunity to get a sociable audience interacting with your brand. Numerous brands have made their campaign a collector’s item with quirky shapes, scratch & sniff and competitions.

For more information on how bar accessories can get your campaign in the hands of millions of 18-34’s call the Admedia team on 020 7580 3633.

beermats in bar

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Our monthly gallery featuring some of the best recent creatives on Admedia products

Max Factor Lipfinity Frutapura Grand Theft Auto Alldays Coca Cola
NHS easyJet  Buena Vista Int.   Jaguar  Microsoft

Admedia logo
Leaders in Out of Home & Destination Media
To find out more contact Admedia 020 7580 3633
www.admedia.co.uk

Admedia venues