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New look for Cosmetics, Toiletries & Fashion brands
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18-34’s…. it’s difficult to reach them at home, style magazines don’t reach enough of them…... get ‘Out of Home’
Making it part of that big night out, shopping trip or workout we give your brand the best way to standout and be seen at the perfect time.
Our washroom campaigns are designed to capture their attention 100% at their most image-aware moment and in the most appropriate environment.
Admedia's network of style bars, nightclubs, top shopping centres and health clubs offers your 'must-have' product that star treatment it deserves. |
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• 10m 18-34s reached in 4 weeks
• 100% gender targeted
• 1,345 top venues nationally, 3000 A3 washroom displays
• Entirely captive & attentive audience – up to 98% recall of poster detail
• All major cities and conurbations covered
• Go for it! Integrated campaigns give you complete ownership – Mirror Stickers, wine glasses, ‘talking displays’ etc.
• Includes Luminar chain - UK's biggest operator of night clubs and late night venues
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For more information on this new campaign contact the Admedia team on 020 7580 3633. |

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Take your brand for a shopping trip this Easter (26 March – 22 April) |
Shopping Centres will see a 25% increase in footfall over the Easter period. It’s the perfect time to reach a young, high spending audience close to the point of sale. Choose a national washroom campaign at all the biggest and best centres in the UK.
Admedia provide access to the biggest and best centres - and the most extensive database of shopping mall retail outlets available.
We deliver the highest level of and most engaging retail targeting available - pre-selected packages offer extensive national coverage:
• Cosmetics & Toiletries
• Telecommunications
• Music & Video
• Fashion Retail
• Baby Change
• 29.3 million female impacts per 4 weeks
• 16.5 million male impacts per 4 weeks |
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Shopping centres - national coverage and powerful point of sale presence. For more information on how to reach millions of shoppers this Easter contact the Admedia team on 020 7580 3633. |
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Film advertisers go national and targeted in Washrooms |
Two recent major film releases – Borat (Cultural Learnings etc.) and Rocky Balboa - have seen massive success using washrooms to target the core cinemagoing audience of 18-34's in style bars and night clubs.
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Using a movement activated device Admedia 'Talking Frames' gave both campaigns the ultimate in standout across the country allowing the audience to interact with the campaign
Both campaigns enjoyed the ultimate in cinemagoer targeting – getting seen and talked about by 5m 18-34’s who LOVE THE CINEMA and not a quiet night in.
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Talk to John Charlesworth to find out how your release can benefit from being seen by the right audience at the right time.
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St.Ivel spread across Health Clubs |
St.Ivel took their low fat spread to Private Health Clubs this January to reach a health-conscious female audience in the most relevant environment.
Health Club displays, located in the changing room environment reach an active ABC1 audience with 100% gender targeting – a highly effective medium for health-related products.
St.Ivel’s intriguing creative was a massive hit with its female target audience. Female Health Club visitors are a highly valuable audience for the brand with 80% of female members actively choosing low-fat products.
Full case study available soon. For more information on reaching an upmarket health-conscious audience call the Admedia Team on 0207 580 3633. |
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Beermats & Coasters - creative, interactive & cost effective |
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Admedia are the number 1 choice for national beer mat & coaster campaigns. Targeting the biggest and best bars & pubs in busy city centre locations we get your brand in the hands of 18-34’s at a highly cost-effective rate.
Beermats and coasters offer massive creative flexibility and the opportunity to get a sociable audience interacting with your brand. Numerous brands have made their campaign a collector’s item with quirky shapes, scratch & sniff and competitions.
For more information on how bar accessories can get your campaign in the hands of millions of 18-34’s call the Admedia team on 020 7580 3633.
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Our monthly gallery featuring some of the best recent creatives on Admedia products
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| NHS |
easyJet |
Buena Vista Int. |
Jaguar |
Microsoft |
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Leaders in Out of Home & Destination Media
To find out more contact Admedia 020 7580 3633
www.admedia.co.uk

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