The film Borat (Cultural Learnings etc.) has seen massive success using washrooms to target the core cinemagoing audience of 18-34's in style bars and night clubs.

• Using a movement activated device Admedia's talking poster gave Borat the ultimate in standout across the country allowing the audience to interact with the campaign

• The Borat campaign enjoyed the ultimate in cinemagoer targeting – getting seen and talked about by 5 million 18-34’s who LOVE THE CINEMA and not a quiet night in.