 |
|
|
 |
 |
Garry Lace joins Admedia as Managing Director
Admedia is proud to announce that ad industry high-flyer Garry Lace has joined as Managing Director. Lace, previously Chief Executive of full service agencies Grey and Lowe, brings vast experience in building relationships with big-brand advertisers and their media, creative and out-of-home agencies.
Lace will examine growth potential within Admedia’s existing business and in complimentary areas such as experiential and mobile - and look at potential mergers and acquisitions.
Lace comments: “Over the last couple of years I have been working on private equity deals across the media sector and became interested in the scale and opportunity presented by non-traditional media. In this process one company stood out for its combination of quality product, entrepreneurial management and growth potential. So impressed was I by the Admedia team that I decided to join them and take up the opportunity myself rather than telling others about it.” |
|
For more information click here. |
|
|
Washroom media & mobile marketing - the perfect partners
Washroom audiences are both captive and static giving the consumer an extended window to absorb & respond to mobile marketing prompts while on the move - shopping, at the gym, travelling and socialising – and close to relevant retail outlets or in the right frame of mind.
| |
Handset is in hand or pocket while in washroom |
| |
Core mobile savvy audiences aged 18-44 |
| |
For both branding & direct response campaigns |
| |
In key decision making situations out of home |
| |
Highest potential for interaction |
Talk to us about how we can deliver a range of response-driving content within your washroom campaigns or click here to find out more. |
|
For more information click here. |
|
|
Orange runs integrated bar campaign
Orange has undertaken an integrated experiential campaign across major UK conurbations for the launch of the Orange Animals pay-as-you-go tariff. Targeting 18-24 year old socialisers, the campaign was designed to reach the large social network delivered by the countries liveliest and most stylish bars (Luminar, Chicago Rock Cafe, Envy, Liquid, Slug & Lettuce).
The campaign has delivered a high level of talkability and brand interaction - prompting flirting among visitors to the venues with messaging postcards and stickers. Additionally, in combination with washroom displays, branded beer mats, drink coasters and mints were distributed extensively across the venues’ bar tops and tables. The creative was designed by Fallon and planned by IPM. |
|
For more information click here. |
|
|
Motoring & Car Insurance Brands: Own the Motorways
Admedia poster displays at every motorway services in the UK give your product massive visibility, 100% relevance of location and the chance to interact with a motoring audience in the perfect mindset to receive your message.
Our Motoring Package delivers:
| |
31 million adults on the motorways in 4 weeks |
| |
3 times more adults that Autotrader Magazine |
| |
6 sheets and washrooms - highly efficient CPT |
| |
Direct Response Tear-offs get your message in the pockets of motoring decision-makers |
| |
88% campaign recall among motorists |
|
|
For more information click here. |
|
|
Admedia releases new washroom effectiveness research
Admedia has completed an extensive programme of independent awareness research to investigate the effectiveness of the media.
This study is the most comprehensive work undertaken worldwide, aimed at providing advertisers with a deeper understanding of how the A3-sized poster sites perform in terms of increasing brand awareness and recall of detail.
Against fifteen campaigns across a range of venue types using an identical methodology, results show an average of 66% spontaneous awareness rising to 87% prompted recall.
Other findings include that 64% of respondents recall specific detail within the campaign creative, such as a web address or a feature of the product, while 79% agree that washroom posters are a positive addition to the environment. Advertiser campaigns including Max Factor, Tesco, COI, and Proctor & Gamble were researched as part of the study. |
|
For more information click here. |
|
|
WH Smith completes motorway rollout
Following the rollout of the highly successful WH Smith travel format, Motorway Services now offer consumers the most comprehensive level of impulse purchase opportunities. The WH Smith travel format is the most successful part of the retailers estate delivering a high level of spend per head. Our CTN Stop & Shop campaign delivers:
|
Most cost-effective CTN PoS campaign on the market |
| |
22x greater footfall than branded high street store |
| |
Equivalent footfall of 2880 branded high street stores |
| |
60% higher spend per head than the high street store |
| |
260 convenience stores at 130 motorway sites |
|
|
For more information click here. |
|
|
‘Wink Bingo’ launches stunning new creative with female-targeted national washroom activity
Wink Bingo has taken over the UK’s female washrooms with a creative conceptualised specifically for the washroom environment. Appearing in 950 venues including Shopping Centres, Health Clubs, Motorway Services and leading Bars, Wink Bingo specifically selected washroom media to drive brand awareness as well as for its direct response capabilities. ‘Direct Response Tear offs’ – removable business card-sized slips integrated in to the poster creative – deliver a high level of consumer action. |
|
For more information click here. |
|
|
Marc Mendoza joins Admedia as Non-Executive Director
Managing Partner of MPG UK, Marc Mendoza, has taken his first non-executive position outside the Havas owned group, joining the board of Admedia.
Mendoza will be working closely with the existing management team to identify commercial opportunities for the business and help develop a greater understanding of client media strategies.
Mendoza comments, “The existing Admedia portfolio is unique in that it is so multi-faceted, and delivers significant reach of a wide range of key audiences across various environments. I believe a strong foundation has been set for the future and I look forward to working with the team to identify opportunities for growth and develop stronger partnerships with advertisers". |
|
For more information click here. |
|
|
|
Top recent posters with Admedia |
 |
|
Orange |
|
Wink Bingo |
|
Brothers cider |
|
888.com |
|
Go Compare |
|
|
|
|
|
|
| Making it part of that big night out we give your brand the best way to get noticed by sociable and highly image conscious 18-34's in the UK's top bar and late night venues. |
Answer the following questions and win!
- Who is the No. 1 operator of late night venues?
- What was the campaign recall achieved for Max Factor?
- How many females are reached by Admedia's 18-34 campaign in 4 weeks?
|
 |
|
|
|
Contact us on 020 7580 3633 or visit our website www.admedia.co.uk |
|
 |
|
| Unsubscribe
|
Forward to Colleague
|
Web Version
| © 2008 Admedia Ltd. All rights reserved. |
|
To ensure delivery of this newsletter to your inbox and to enable images to load in future mailings, please add ezine@admedia.co.uk to your email address book or safe senders list.
|
|
Admedia
Ltd
Registered Office: 320 Regent Street, London, W1B 3BE, UK
Company Registration Number: 3112156 (Registered in England & Wales) |
|
