Near Field Communications

We can create interactive posters with the help of the newest mobile technology in the market - Near Field Communications or NFC. By adding a simple, contactless smartcard or ‘tag’ on to the back of each poster, consumers will be able to tap their phone on a logo to instantly receive downloadable content. Near Field Communications is a technology that is now being built in to every new phone, meaning penetration will increase considerably over the next 2 years. With the backing of all the big telecoms companies, Near Field Communications will eventually be used for contactless payment, travel, event entry & much more. What’s great about NFC is that with an enabled phone you don’t even have to have the phone unlocked to download the content! Quick, easy & effective!

What’s the process?

We will...

• Discuss with you what content you want the poster to link to.
• Send you the NFC logo to include in your poster creative.  
• Create one tag per poster that will link it to your content.
• Carry out a full test.
• Posters will be printed & posted as usual
• Manage the backend technology for the duration of your Admedia campaign.

Creating Mobile enabled content

It’s important that the content you link your poster to is easy for consumers to read & understand on their mobile. After a full content check we will be able to understand if your content needs some additional support. We can adapt existing content or help you create new content from landing pages to microsites. We will advise, manage & offer full support throughout the campaign.

Content Management

If you want more information about how your mobile campaign is doing - for example what venues or locations are receiving the most responses, or you want to change the content during the campaign then we can provide a full content management service for the duration of your booking.

Please note: costs for the above services will be discussed with you at the time of booking campaign