With a busy portfolio of MSAs, Shopping Centres, Bars, Rail Stations and Kwik-Fit centres all over the country, we attract a variety of different audiences, and since our inception in 1995 we have demonstrated our expertise in reaching them all.
Take our Motorway Service Areas, for example. 8.5m people pass through them on a weekly basis, both motorists and their passengers – huge groups which can be broken down even further into distinct niches with their own needs and behaviours.
These include Impulse Snackers, taking the opportunity of a stop to snap up sweets and drinks for their ongoing journey, duly taking inspiration from the 6 Sheet placed right near the entrance to the amenity building. During the week we’d also see SMEs, maximising their time in the MSA by catching up on work, further researching the new van they’d seen on the Nexus D48 screen outside as a potential addition to their fleet. At weekends and holidays, Families are a common sight at MSAs, stopping off on their way to transport hubs and attractions, getting inspiration for activities from the Washroom Panels, 6 Sheets and Nexus D48 Screens at every stage of their visit.
We can also look at our key audiences on a national basis, or split them both regionally and locally. For example, we have handled national bar campaigns for gambling brands such as Ladbrokes and Betfair, keen to use our bar media to interact with sports fans during the Football World Cup.
At the other end of the scale, we are able to help smaller advertisers reach specific customers in their region with great value localised campaigns e.g. the Blue Reef Aquarium in Hastings using A3 Washroom Panels in Shopping Centres to reach local parents looking to entertain their children during the holiday period.
Whether your audience is broad or niche, local or national, we have the experience and insight to target them all.