CTN Stop & Shop

CTN Stop & Shop is designed to influence the impulse purchase decisions of the 27 million visitors to Motorway Service convenience stores and petrol forecourts every 2 weeks.

• Most cost-effective CTN campaign on the market
• Motorway CTN’s receive 22x greater footfall than branded high street store
• Equivalent footfall of 2880 branded high street stores
• 60% higher spend per head than the high street store
  

Coverage of every Motorway Services in the UK and a wide range of leading retailers:

CTN ‘Stop & Shop’ delivers:

• 260 of the biggest & best convenience stores in the UK
• Includes 130 WH Smith stores & 130 of the biggest petrol forecourt stores
• Impulse snacking focus – confectionary, chocolate, drinks, magazines etc
• Motorways – high volume purchases for sharing en-route
• 27m footfall in 2 weeks
• 550 illuminated 6 sheet displays + washroom displays
• Coverage of the UK’s major arterial routes connecting all major cities
• Numerous EPOS (Electronic Point of Sale) case studies to prove the effectiveness of campaigns

Audience Delivery (2 week campaign):

27 million visitors to 130 Motorway Services

Stop & Shop – EPOS proven effectiveness:

Admedia provides sales-effect data for all Stop & Shop campaigns through EPOS – independently supplied by a leading intelligence agency. Weekly sales are monitored pre, during and post campaign to identify the effect of the campaign.

Average sales uplifts by product category:

Sources: Independently Supplied Epos Data, MBA Independent Research