Reach business people as they travel & hold meetings

Reach SMEs as they travel & hold meetings

There are now over 5.2m small businesses in the UK. With technology allowing business people to be more mobile than ever before, this means that an increasing number criss-cross the UK by road on a daily basis.

The Motorway Service Area (MSA) offers a vital stop-off for the business visitor who needs a place to relax, catch up with work and meet contacts when on the road, all with the help of free wi-fi and a variety of food outlets.

Admedia offers a range of advertising solutions at MSAs around the country, with huge reach and proven levels of recall for advertisers offering everything from the latest vans to finance software.

Our extensive SME Insight allows us to target specific decision makers with high levels of spending power.

  • 7 in 10 SME decision makers use MSAs.
  • Company owners/CEOs/MDs are 224% more likely than the average person to stop at an MSA once a week or more.
  • 80% of SME Decision Makers agree that they engage with our advertising and are in a business mindset in our environment.

The Opportunity:

  • National population coverage across 135 UK Motorway Service Areas.
  • With A3 Washroom posters, illuminated 6 sheet displays plus a network of state of the art digital screens, we can provide a package that matches your target audience.
  • Coverage of the UK major arterial routes connecting all major cities
  • Total visitor footfall of over 7m per week.

Sources: TGI Premier 2016, BDRC SME Omnibus, Admedia/Market Management SME Research.