Reach audiences in the mindset to spend money

In more shopping centres than any other media owner, Admedia washroom displays reach high-spending shoppers with unbeatable point-of-sale campaigns. 100% gender targeting ensures your message is completely relevant and timely.

Audience Delivery (4 Week Washroom Campaign):

  • 21 million footfall
  • 63.5 million impacts

The Opportunity:

  • Point of purchase advertising available on both digital and static formats
  • Flexible campaigns on a local or regional scale
  • Space at nearly 100 of the UK’s top Shopping Centres nationwide (including Lakeside, Essex & Manchester’s Metrocentre)
  • Access to the UK’s most extensive database of retail stores including Boots, Superdrug, Debenhams & John Lewis
  • 100% gender targeting to ensure your message is completely relevant
  • Reach your target audience in a mindset where they are investing in their health & appearance.

59% of people who strongly agree with the following statement, ‘I take a lot of pleasure in looking after my appearance’ are heavy shopping mall visitors –higher than heavy internet, radio, TV, bus or underground consumers**

*Based on 18% use of washrooms/independent research
(Source: TGI, 2014)