We get your brand in front of an
audience who are in the right mindset to spend
We know that when you choose your advertising channels, one of
your main objectives is encourage people to buy your product or
service. The great thing about our Admedia products is that they
are situated in environments that reach people who are in the right
mindset to spend.
Our busy, popular Bars
Pubs & Clubs help brands reach an excited, happy audience who are open to advertising
messages and easily encouraged to spend.
Image conscious
Twice as likely to think it is important to keep up with the latest
fashions
28% more likely to spend a lot of money on toiletries and cosmetics
Twice as likely to to agree that when they see a new brand they
often buy it to see what it is like
Spending habits
Twice as likely to agree they spend money without thinking
28% agree that they spend a lot of money on toiletries and cosmetics
26% more likely to agree they are no good at saving money
With the average motorway journey being over 2 hours, it is inevitable
that when drivers plan to stop at the next Motorway Service Area,
they are likely to want to refresh themselves with something
to eat and/or drink. With no other shop around they have to spend
in our Motorway Service Areas.
On their visit
Minimum of £5 per visit to service station
Are 37% more likely to purchase magazines & newspapers alongside
food and drink
54% more likely to purchase some confectionary
Spending habits
Have a high family income- between £50-75k
58% agree they are more likely to pay for products that make life
easier
76% enjoy owning good quality things
Our Shopping malls research tells us that shoppers are already
prepared to spend and therefore very receptive to advertising messages.
Shopaholics
Women are the biggest spenders with
57% of them saying they really
enjoy shopping.
69% of female shoppers also say they enjoy owning good quality
things
48% say they like to treat themselves every month
67% say they often treat themselves to things they don’t
need
Men like to shop too
60% say they also like to buy things they don’t need
34% say they really enjoy shopping
Health Clubs attract the more discerning, ABC1 consumer. Our
research tells us that these consumers like to look after themselves
and look good and are prepared to spend to achieve these goals.
47% agree it is important to keep young looking
70% more likely to consider cosmetic surgery
77% agree that they like to look after their appearance & image
23% agree they spend a lot of money on cosmetics and toiletries
for personal use
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