Sports Fans

Space at over 580 of the UK’s leading sports venues

Our portfolio consists of the UK’s biggest chains including Yates’s, Slug & Lettuce, Scream Bars and Riley’s Sports Bars. By advertising with us, you’ll reach fans across their entire match experience – at their pre-match pint, throughout the match, during their washroom breaks and at their post-match celebrations – that’s total advertising domination!


  • Over 580 sports venues
  • National coverage
  • Gender targeted A3 Washroom Panels
  • 8.4 million impacts per 4 weeks
  • Reaching fans when they play, watch & drink

Our Extensive Research Tells Our Audience:

  • Like to see sports advertising in the bar environment – over 70% agree
  • Say that the synergy of a sports match and the bar atmosphere go well together – 79% agree
  • Are 175% more likely than the national average to regularly play for a football team
  • Are 181% more likely than the national average to regularly gamble on football results
  • Are 183% more likely than the national average to post reviews and comments online about sports

Sources: Admedia Indepent Research with Market Management, TGI, 2014.