Sports Fans

Engage with Sports Fans in Hundreds of Busy Bars

With hundreds of UK bars from national chains including Yates, Slug and Lettuce and Rileys, Admedia offers the perfect opportunity to reach fans watching the big game.

Follow them on their match day journey with multiple high dwell-time advertising touchpoints, from A3 Panels when they take a washroom break to Beer Mats and Bar Runners when they’re getting a round in. Our formats encourage word-of-mouth interaction between friends, and online search and social media sharing via their mobiles.

Campaigns in sectors such as gambling (e.g. BetFair, Ladbrokes and Coral), entertainment (e.g. David Brent – Life On The Road, Suicide Squad) and male pharmaceuticals and grooming (e.g. Tena Men, Harry’s) all successfully use our solutions. The tactical benefits are so great that we’ve sold out during recent major tournaments such as the Football World Cup in 2014, the Rugby World Cup in 2015 and Euro 2016.

The opportunity

•   Over 500 venues nationwide

 

•   Gender targeted A3 Washroom Panels

 

•   Experiential opportunities e.g. Beer Mats, Bar Runners, Venue Domination

 

•   People who heavily watch sports in Pubs and Bars are 82% more likely than the national average to be word of mouth champions of products/services

 

•   The average sports fan spends more than three hours in a Pub watching a game

 

•   Put your brand in front of 1.7m people every fortnight.

Sources: TGI GB 2017 Q3, Morning Advertiser

The opportunity

•   Over 500 venuesNational coverage

 

•   Gender targeted A3 Washroom Panels

 

•   Experiential opportunities e.g. Beer Mats, Bar Runners, Venue Domination

 

•   People who heavily watch sports in pubs and bars are 82% more likely than the national average to be word of mouth champions of products/services

 

•   The average sports fan spends more than three hours in a pub watching a game

 

•   Put your brand in front of 1.7m people every fortnight.

Sources: TGI GB 2017 Q3, Morning Advertiser