The talking poster is fitted with a infrared detector. As soon as someone passes, the poster plays a pre-recorded audio file. Previous campaigns have used this format to great effect either by playing their radio adverts or creating a more interactive experience by alluding to the environment, and tying the brand with what the customer is currently experiencing.

The talking poster provide an excellent opportunity to grab the target audiences attention, and create a topic of conversation. Use your creative from a TV or Radio campaign to reinforce the campaign message in an innovative and impactful way.

Read the BBC article on the merits of talking posters

Listen to some other talking posters: Futurama, The Simpsons 1 | 2 | 3 | 4, Starsky & Hutch, Team America, Terminator 3, Wella male poster, Wella female poster.