27% of weekday visits to the UK’s motorway services are business related or made on the way to a business meeting. And with business journey frequency and duration on the increase the UK’s network of 133 Motorway Services are receiving and catering for the demands of an unprecedented number of business visitors.

Advertising to business people b2b

Audience Delivery (2 week campaign)*:

13.8m males
5.9m females

Admedia delivers:

  • National population coverage across every 133 Motorway Services in the UK
    • over 3,000 A3 washroom posters at 94 MSAs
    • 500 illuminated 6 sheet displays
  • Coverage of the UK major arterial routes connecting all major cities
  • Total visitor footfall of 27.6m in 2 weeks
  • Captive and attentive audience – up to 98% recall of poster detail
  • Numerous case studies to prove the effectiveness of campaigns
  • Latest campaign success: Tesco Car Insurance achieve 84% recall of campaign

Heavy Motorway Services users:

  • 54% have 2 or more cars
  • 11% higher than average personal income
  • 300% greater annual mileage than average driver
  • 30% intend to buy a car in the next 12 months
*85% use of washrooms/independent research