Massive population throughput, 100% campaign standout. The UK’s motorways represent 33% of daily traffic - but only 1% the total road network. And with journey frequency and duration on the increase the UK’s network of 130 Motorway Services are receiving an unprecedented number of visitors.

Washroom posters and 6 Sheets

Audience Delivery (based on 4 week washroom campaign)*:

16.4m males (44.5m poster impacts)
10.9m  females (35.3m poster impacts)

Admedia delivers:

  • National population coverage across every 130 Motorway Services in the UK
  • Example campaign:
    • 3,000 A3 washroom posters in gender specific campaigns
    • 500 illuminated 6 sheet displays
  • Coverage of the UK’s major arterial routes connecting all major cities
  • 54m footfall in 4 weeks
  • Captive and attentive audience – up to 98% recall of poster detail
  • Numerous case studies to prove the effectiveness of campaigns
  • Latest campaign success: Tesco Car Insurance achieve 84.4% recall of campaign

Packages include:

Washroom Posters - Gender specific campaigns available by site or nationally
CTN Stop & Shop - 6 sheet point of sale campaign for products sold in CTN store
National Coverage - 6 sheet roadside displays located for maximum audience reach

*85% use of washrooms/independent research

















 		 

Direct Response mechanisms