Washroom posters

While advertisers are finding it increasingly difficult to capture the attention of consumers, Washroom posters are 100% unavoidable – positioned directly at eye level while captive and stationary.

No wonder campaigns deliver an average recall of 78%* and are attracting an ever-widening range of advertiser brands.

Highly effective medium

• Highest quality environments
• Leading out-of-home venues
• 100% gender targeting, maximum relevance
• Undivided attention for duration of ‘visit’
• Minimal other distractions
• Captive audience, minimal wastage
• Long average dwell-times
  (55 sec. male, 105 sec. female)

Lifestyle targeted + point of sale

• Bars, Pubs & Clubs – Young 18-34 audience of socialisers
• Motorway Services – Business audience, Families, Day Trippers
• Top Shopping Centres – High spending shoppers
• Health Clubs – Active upmarket audience

Longest available ad dwell-times give you:

• Opportunity to convey longer or copy-heavy messages
• Flexibility – use a magazine creative – minimal chance of it being missed
• Chance to display multiple poster creative - tell a story

For added effectiveness:

• Direct Response Tear-Offs get your message in the pockets of millions
• Talking Posters – a motion-activated 30 second sound clip gets you poster heard
• Creative Solutions - For complete ownership of environment. Includes mirror and door stickers, branded coasters drinks glasses and more.