Campaign Objective: Drive people to the Easter event at Eden Project
Format: A3 Washroom Panels and Admobile
Why we love it: The Eden project used a great combination of our A3 panels across South West Services, along with a targeted Admobile campaign. They used different messages to target locals and also visitors to Cornwall during the campaign period. This utilised the geo-targeting ability of Admobile, whilst combining the A3s that have a huge dwell time to leave a lasting impression on the consumer.