Jo Cervical Cancer Trust Charity advertising with Admedia

Campaign Objective: To raise awareness and encourage women to attend their smear test
Format:  A3 washrooms         
Environment: Shopping Centres, Bars, Pubs & Clubs & Network Rail
Why we love it: This campaign focused on our high footfall London venues to successfully target our female audience. The creative portrays the message brilliantly, and by using our Direct Response Slips to get the audience interacting, this encourages more women to get a smear test, as well as providing them with additional take-home information.

For more info on Jo Cervical Cancer Trust please visit https://www.jostrust.org.uk.