Campaign Objective: Drive HGV Recruitment
Format: A3 Washrooms Panels, Response Slips and 6 Sheet Panels
Why we love it: The combination of the A3’s and 6 sheets took the consumer on a journey, targeting them throughout their stop at the MSA. The client also took advantage of our Truck Stop panels, which connected instantly with the HGV drivers that use our MSAs as a frequent stop off point. All in all a very well thought out campaign.