The Lost Gardens of Heligan
Campaign Objective: To drive summer travelers to their botanic attraction.
Format: 6 Sheets
Environment: Motorway Services
Why we love it: The Lost Gardens of Heligan advertised their brilliant Summer Adventures at Exeter Services which is in close proximity to the attraction. They took full advantage of the uplift in traffic stopping for a break at the Motorway Services during their South West summer holiday – a key leisure target audience!