Campaign Objective: Use local advertising to direct consumers to their store within their local Shopping Centre
Format: A3 Washroom Panels
Environment: Shopping Centres
Why we love it: Kid X took advantage of our increased footfall at Southampton Mall during the Christmas period, to use point of sale advertising to redirect consumers to their store. The various creatives used were eye catching & made the most of our baby change environment which directly targets mothers within an average 80 second long dwell time.