Campaign Objective: Use local advertising to direct consumers to their store within their local Shopping Centre
Format: A3 Washroom Panels
Environment:
Shopping Centres
Why we love it:
Kid X took advantage of our increased footfall at Southampton Mall during the Christmas period, to use point of sale advertising to redirect consumers to their store. Β The various creatives used were eye catching & made the most of our baby change environment which directly targets mothers within an average 80 second long dwell time.