British Heart Foundation
Campaign Objective: Raise awareness & increase donations for the British Heart Foundation
Format: Admedia Nexus & A3 Washroom Panels
Environment: Motorway Service Areas, Shopping Centres, Network Rail & Nexus
Why we love it: BHF maximised awareness of their campaign by using various advertising solutions to reach a wide range of audiences at multiple touch-points, including our high dwell time Washroom environments and latest full motion D48 screen network. The Washroom campaign included a clear and eye catching text to donate creative to encourage donations during a personal and one-to-one environment.