House of Wills
Campaign Objective: Raise awareness of the House of Wills service
Format: A3 Washroom Panels
Environment: Motorway Service Areas
Why we love it: House of Wills took advantage of our discreet and one-to-one Washroom advertising to educate a sensitive subject to a 100% female targeted audience. The campaign used a clear creative, which utilised our 55 second dwell time across Motorway Service Areas Washrooms.