Campaign Objective: To drive families to the Beaulieu Museum attraction

Format: 6 Sheets

Environment: Motorway Service Areas

Why we love it: We really loved the creative Beaulieu Museum used as it showcased the various attractions available to visitors. The theme of the museum was Motoring which ties in perfectly with our Motorway Service Area environment. It also took advantage of directional advertising, where only Motorway Service Areas en route to the attraction were carefully selected.