Campaign Objective: Target families during the school summer holiday period and increase visitors

Format: Nexus Digital 48 Screens

Environment: Motorway Service Areas

Why we love it:This clever campaign utilised Admedia Nexus’s full motion weather-trigger technology. The campaign used two creatives – the first used ‘Beat the Heat’ which reflects hot weather, where the sun-specific campaign promoting frosty refreshments and cool sharks, triggers when the outside temperature level remains at a high. In contrast, when it begins to rain the creative changes to ‘Jurassic Shark’ to replace ‘Beat the Heat’, ensuring contextual relevance across the network.