Campaign Objective: Increase brand awareness amongst a motoring audience
Format: A3 Washroom Panels
Environment: Motorway Services
Why we love it: Mycarneedsa.com used 4 clever creatives all with appropriate quotes from famous people relating to motoring, while being in line with their brand message of “choosing the right quote”. The campaign specifically utilised hand dryers and urinal panel for maximum impact with extended dwell time.