Campaign Objective: Increase signups for Principality
Format: 6 Sheets & A3 Washroom Panels
Environment: Motorway Service Areas
Why we love it: We really liked the ‘home advantage’ message used across the Motorway Service Area network, which directed people en route to the stadium during game days – including 6 Nations. The combination of 6 Sheets and Washroom advertising was a perfect way to be seen by the customer throughout their journey.