Tesco HGV Washroom Advertising
Campaign Objective: To recruit HGV drivers on the road
Format: A3 Washroom Panels
Environment: Motorway Service Areas
Why we love it: Tesco chose tactical advertising across Motorway Service Areas to target HGV drivers that are regular MSA visitors. The 80 second average dwell time for Washroom Advertising meant the campaign could successfully communicate its key message and call to action.