Campaign Objective: Increase awareness across a female audience for the comfortable Thigh High product during the festive season and drive sales.
Format:
Washroom Advertising
Environment: Bars, Pubs & Clubs
Why we love it: Thigh Highs utilised our 100% gender targeting by using female washroom panels only across top London Bars, Pubs & Clubs. With an average dwell time of 105 seconds and a huge increase in footfall during the festive season, females were reached through a vibrant and engaging creative, resulting in zero wastage when targeting.