Campaign Objective: Encouraging people to take the herbal remedy Echinaforce during cold and flu season
Format: Washroom Advertising
Environment: Motorway Service Areas and Shopping Centres
Why we love it: This was a very timely campaign that used clever POS advertising in the washrooms of Shopping Centre and MSAs that are in proximity to Boots and Holland & Barrett stores. The campaign built awareness to audiences in a one-to-one environment, which directed traffic to the stores increasing Echinaforce sales.