Campaign Objective: Toilet Twinning have just celebrated ‘World Toilet Day’ and have been encouraging people to twin their toilets in the run up to Christmas across our estate, providing clean sanitation to countries where it is unavailable globally.
Format: Washroom Advertising
Environment: Motorway Service Areas, Shopping Centres and Network Rail Stations
Why we love it: Toilet Twinning used the synergy between the washroom environment and the opportunity for visitors to twin their toilets in a really compelling way leading up to the busy Christmas period. Using the high dwell time of washroom advertising to build awareness of the Toilet Twinning charity was both clever and extremely relevant.