Fire Fighters Charity
Advertiser: Fire Fighters Charity
Campaign Objective: Build awareness and increase donations to Fire Fighters in need.
Format: Washroom Advertising
Environment: Motorway Service Areas
Why we love it: Fire Fighters Charity used our long dwell times to encourage people to donate. The artwork focused on bringing the Fire Fighter’s experiences to the forefront of people’s minds in a personal and one-to-one environment.