Advertiser: Fire Fighters Charity               
Campaign Objective:
Build awareness and increase donations to Fire Fighters in need.  
Format: Washroom Advertising
Environment:
Motorway Service Areas
Why we love it:
Fire Fighters Charity used our long dwell times to encourage people to donate. The artwork focused on bringing the Fire Fighter’s experiences to the forefront of people’s minds in a personal and one-to-one environment.