Advertiser: Sunday Sport
Campaign Objective:
To promote 30 years of their Sunday paper and build brand awareness
Format: Washroom Advertising
Environment:
Motorway Service Areas, Shopping Centres and Network Rail Stations
Why we love it:
The campaign targeted a key male audience with our 100% gender targeted advertising. The creative took advantage of a high 55 second dwell time to display some of their best headlines when promoting the paper.