Blue Tech Filters
Advertiser: Blue Tech Filters
Campaign Objective: Blue Tech Filter’s campaign wants to get drivers to reduce their carbon footprint.
Format: 6 Sheets and Washroom Advertising
Environment: Motorway Service Areas
Why we love it: The campaign was directed at drivers and took advantage of them being in a driving mind-set at our Motorway Service Areas. Their fantastic creative used a cleverly designed footprint made of money with the slogan “Reduce your carbon footprint and save.”