Advertiser: Blue Tech Filters
Campaign Objective:
Blue Tech Filter’s campaign wants to get drivers to reduce their carbon footprint.   
Format:
6 Sheets and Washroom Advertising
Environment:
Motorway Service Areas
Why we love it:
The campaign was directed at drivers and took advantage of them being in a driving mind-set at our Motorway Service Areas. Their fantastic creative used a cleverly designed footprint made of money with the slogan “Reduce your carbon footprint and save.”