Advertiser: Pure Cremation
Campaign Objective: Pure Cremation wanted to raise awareness of their cremation plans and encourage more people to consider cremation.
Format: Washroom Advertising
Environment: Motorway Service Areas
Why we love it: Pure Cremation utilised our direct response panels through Motorway Service Areas to raise awareness for their cremation plan and create a clear call to action. The campaign directly targeted a large audience of over 55’s & coach travellers, which visit MSAs regularly.