Advertiser: Smart Pig
Campaign Objective: To bring awareness of their financial services during Fresher’s week.
Format: Washroom Advertising
Environment: Bars, Pubs and Clubs
Why we love it: Smart Pig used a vibrant and eye catching creative for their high dwell time and 100% gender targeted washroom campaign. Taking advantage of local student venues that were in proximity to key universities ensured the campaign was relevant and there was minimal wastage in terms of targeting.