To determine recall and awareness of the poster formats, gauge creative opinions, and measure appropriateness and understanding of the Motorway Service Area (MSA) environment and audience.


People who regularly drive on a motorway are 36% more likely than the national average person in the UK to be responsible for the maintenance, repair, and servicing of their car

9 out of 10 respondents thought our MSA was an appropriate place to advertise for ATS Euromaster

79% of respondents recalled an ATS Euromaster advertisement when prompted

57% of respondents said they are more likely to consider ATS Euromaster in the future

59% of respondents recalled ATS Euromaster as the name of the advertiser

58% of respondents recalled seeing a ‘poster advertising for tyres, repairs, or car servicing’ at the MSA

Awareness of the brand increased 91% from last year

68% of respondents agreed with the following statement “When driving on a motorway I am more aware of the importance and condition of my tyres than when driving on local roads”

*Sources: Independent research in conjunction with Market Management, TGI 2014