A3 Washroom panels in London’s West End & City bars & pubs.
347 panels in 74 sites
To promote an exclusive shirt offer to both men and women to take advantage of throughout Austin Reed stores. To use the offer, consumers had to scan a QR code to receive the mobile voucher which they could then show in store. The voucher was also emailed to them.
365 QR code scans
65 consumers data captured
52 vouchers redeemed