Mercedes Benz advertise new X-Class on Admedia Nexus

CAMPAIGN OVERVIEW

This 4 week campaign ran nationwide on all 50 full motion Nexus screens at Motorway Service Areas.

RESEARCH OBJECTIVES

Investigating how many of the target audience were reached during the campaign and how they took direct action.

ADVERTISING REACH AND ACTION

The X-Class advertising campaign saw a 24% uplift in unique visitors during its in-charge.

A 99% increase in online searches for ‘Mercedes X-Class’ was recorded during the campaign.

Overall, Talon’s Ada OOH data management platform saw a 23% increase in the delivery of the target audience for the campaign.

Source: Talon Ada 2019