Michelin and Kwik Fit advertise on Admedia Nexus

CAMPAIGN OVERVIEW

A 2 week campaign running on all 50 full motion Nexus digital screens along side 575 6-sheets nationwide. Promoting Michelin Tyres’ availability at Kwik Fit.

RESEARCH OBJECTIVES

Understanding how many of those who saw the campaign took further action, specifically focusing on online and in-store visits.

ADVERTISING REACH AND ACTION

33% of those who visited Kwik Fit saw the campaign.

A 3% uplift in store visits were recorded during the campaign.

Kwik Fit saw kwikfit.com ranking amongst online automotive sites increase 4 ranks to 4th within the category during the campaign.

Source: Talon Ada 2019