Campaign Objective:

To reach a male audience to make them aware of the new deodorant range.

Period:

4th October ‚Äď 31st October

Media:

450 male washroom panels across 211 bars

Effectiveness:

91% of 16-34 year olds recalled Gillette, unprompted.

26%¬†said they ‚Äúdefinitely will buy‚ÄĚ Gillette products after¬†seeing the poster, in contrast to 17% who said they ‚Äúdefinitely will buy‚ÄĚ Gillette products before seeing the¬†poster ‚Ästan increase of 65%¬†Double¬†the number of Gillette‚Äôs target audience thought¬†Gillette was ‚Äútheir king of product‚ÄĚ after seeing the¬†washroom advertising.

Over 2 weeks the posters will have hit 348,150 individual men with 2 million impacts