Infiniti wanted to target specific locations and key demographics in order to build awareness and increase attendance for their various sales events.
The Infiniti campaign targeted 5 different locations across England. These were within 20 miles of key dealerships. With Admobile, Infiniti were able to target a relevant audience who visited different car websites and drove/owned specific cars.
The combined targeting resulted in an impressive 1.7% click-through-rate. This is higher than the industry average of 0.15%*. Website traffic dramatically increased across the duration of the campaign, with Admobile being a key driver for response.
“When Richard first approached me about Admobile, I must admit I was sceptical, with very little knowledge of the technology or its application. Having agreed to trial a campaign as part of our New Year used car sale, any fears were quickly brushed aside. From going live on 27th December, it was like turning a switch on. Our web traffic instantly shot up and maintained an all-time high level throughout the three weeks of the campaign. The results were incredible: out of the 33,000 web visits we had during the campaign, over 22,000 of these were clicks from Admobile. At the bottom line, this played a huge role in the sale delivering 294% of target. This is a fantastic tool for conquest activity!”
Group Marketing Manager, Infiniti Retail Group
Source: Google Display Benchmarks Jan-Dec 2015