Intuit ran a nationwide campaign to promote app download for their QuickBooks product for tracking the finances of those who are self-employed.
The creative offered a deal to new users, including a code which allowed Intuit to track the effectiveness of the campaign. The main creative takeaway was how easy the product made tracking your finances.
Intuit ran a national 6-Sheet campaign across Motorway Service Areas.
QuickBooks scored positively on being ‘believable’ and ‘trustworthy,’ with 52% of respondents considering QuickBooks for their business software needs.
Unprompted recall was very high at 62%, while prompted was 83%.