Thinkmoney, a new brand from the Ocean Finance group, wanted to increase brand awareness and generate sales of their credit card product nationally.
TGI data tells us that regular Motorway Services visitors are 34% more likely to only pay the minimum balance on their cards. Therefore, Motorway Services offer a perfect environment to reach those people looking for financial flexibility.
The campaign made great use of Admedia’s dominant network of Nexus Digital 48 Screens at Motorway Services, plus high dwell-time A3 Washroom Panels amplified by Direct Response Slips that were ideal for getting Thinkmoney’s details straight into people’s pockets.
By adding Admedia into a TV and PPC plan, Thinkmoney saw a 25% increase in their sign-ups.