Tinc: Royal Baby Celebration
Tinc, one of the many brands already successfully using Admedia Nexus across top Motorway Service Areas, wanted to tie the arrival of the Royal baby to its male stationery brand in real time. The campaign aimed to target a large national family audience.
Tinc maximised Nexus’s real-time digital capabilities by broadcasting the male version of its creative across all 50 Nexus screens nationwide within just 2 minutes of the official announcement!
The client was delighted by the speed with which they were able to respond to a major news event and tie it in to their advertising strategy, creating a PR-able story of their own.
“Being able to react so quickly to the recent royal announcement through Admedia Nexus’s flexible digital network meant our full motion campaign was contextual, tactical and exciting to our core UK family audience.”
CEO, Tinc Stationery