Background: Toilet Twinning has been advertising with Admedia since 2013. Our venues match perfectly with their mission to provide clean and safe toilet facilities for everyone. Toilet Twinning has been raising awareness, and toilets for some of the 2.4 billion people don’t have somewhere safe, clean and hygienic to go to the loo.
Objective: To raise awareness of the unsafe toilet conditions people face on a daily basis. Toilet Twinning’s campaigns feature A3 Washroom Panels across National Motorway Service Areas and Shopping Centres.
Results: With high dwell times people have the time to read and consider Toilet Twinning’s important message.
Testimonial: “Working with Admedia has proved to be a highly effective way to get our message out and encourage people to come on board with our campaign. Time and again, people will tell us they first heard about us through one of our motorway service toilet adverts… and were intrigued enough to want to find out more. A relatively young campaign like ours relies heavily on building brand awareness and Admedia has been a key partner in this regard. They’ve always been very professional and helpful in all our dealings with them.”
Head of Marketing, Toilet Twinning