Urostemol ran a national A3 Washroom campaign across Motorway Service Areas, Shopping Malls, Bars and Railway Stations to promote their herbal remedies for bladder complaints.
Urostemol’s creative used different creatives to draw attention to their new gendered products.
Respondents successfully recalled the product’s main benefits. 70% of respondents thought that it was appropriate to have posters in washrooms offering help with bladder problems
There was a 68% unprompted recall across all environments. The prompted recall was 79%.