Vansdirect Campaign Objective:
Vansdirect is the UK’s no.1 independent commercial vehicle retailer. They were looking to achieve an increase in leads and incoming calls.
The campaign utilised A3 Washroom Panels with Direct Response Slips at Motorway Services, which are a perfect environment to reach a van-buying audience.
TGI data tells us that Motorway Services visitors are 119% more likely than the average SME to be involved in or responsible for Commercial Vehicle decisions.
“The results of our activity have been better than we had hoped, increasing website traffic and conversions. Running campaigns with Admedia has allowed us to strengthen our brand and easily reach our target audience. We would recommend them to any business.”
Marketing Manager, Vansdirect