Mercedes-Benz logo X-Class

CAMPAIGN OVERVIEW This 4 week campaign ran nationwide on all 50 full motion Nexus screens at Motorway Service Areas. RESEARCH OBJECTIVES Investigating how many of the target audience were reached during the campaign and how they took direct action. ADVERTISING REACH AND ACTION The X-Class advertising campaign saw a 24%...

Objective: To reach a travelling audience, communicate the brand, its values and increase sales at point of sale. Effectiveness: Ribena advertised on 400 National CTN 6 Sheet Panels across 127 Motorway Service Areas. EPOS data showed: An increase of 187.5% in sales of Ribena Really Light for the period...

Intuit ran a nationwide campaign to promote app download for their QuickBooks product for tracking the finances of those who are self-employed....

VW Logo

CAMPAIGN OVERVIEW A 2 week campaign running on all 50 full motion Nexus digital screens to promote the Touareg 48-hour test drive. RESEARCH OBJECTIVES Attribution of online action taken by motorists as a result of seeing the Nexus campaign. ADVERTISING AWARENESS AND ACTION Talon's Ada OOH data management platform recorded...

Michelin Tyres logo at KwikFit

CAMPAIGN OVERVIEW A 2 week campaign running on all 50 full motion Nexus digital screens along side 575 6-sheets nationwide. Promoting Michelin Tyres' availability at Kwik Fit. RESEARCH OBJECTIVES Understanding how many of those who saw the campaign took further action, specifically focusing on online and in-store visits. ADVERTISING...

Fiat Professional Logo

CAMPAIGN OVERVIEW The full-motion campaign utilised 50 Nexus Digital Screens to drive awareness of Fiat’s Professional vehicle range. RESEARCH OBJECTIVES Face-to-face interviews were conducted at several Motorway Services sites to gauge awareness and recall of the advertising, plus other behaviours. AUDIENCE The target audience was SMEs who were either van drivers or those...

Campaign Objective: Tinc’s Back to School campaign looked to capitalise on clever targeting in order to reach a huge family audience on a national scale during the busy school holiday period. The campaign’s objective was to increase brand awareness and drive sales for their Lolly and...

Objective: To advertise the launch of a new Duo variant of Wispa and to drive sales and awareness at point of sale. EPOS Results: EPOS data showed an increase of 165% in sales* of Wispa Duo for the period of the campaign. Audience: Over two weeks the posters hit over...

Objective: Over six weeks of summer, The Eden Project’s new Dinosaurs Unleashed event was being promoted at Admedia Motorway Service Areas (MSAs). Effectiveness: The unmissable 2m x 1m sized vinyls are placed at high impact points at the entrance and exit of each of the services, enabling kids...

Highways England motorway service advertising

Highways England Campaign Objective: Using the compelling message ‘When it rains, it kills’, Highways England wanted to remind and encourage motorists to slow down in wet weather. After nearly 3,000 people a year were killed or seriously injured when driving in the rain. Media: Located at high footfall...