Mar
CAMPAIGN OVERVIEW The full-motion campaign utilised 50 Nexus Digital Screens to drive awareness of Fiat’s Professional vehicle range. RESEARCH OBJECTIVES Face-to-face interviews were conducted at several Motorway Services sites to gauge awareness and recall of the advertising, plus other behaviours. AUDIENCE The target audience was SMEs who were either van drivers or those...
Oct
Vansdirect Campaign Objective: Vansdirect is the UK's no.1 independent commercial vehicle retailer. They were looking to achieve an increase in leads and incoming calls. Media: The campaign utilised A3 Washroom Panels with Direct Response Slips at Motorway Services, which are a perfect environment to reach a van-buying audience. TGI...
Sep
Highways England Campaign Objective: Using the compelling message ‘When it rains, it kills’, Highways England wanted to remind and encourage motorists to slow down in wet weather. After nearly 3,000 people a year were killed or seriously injured when driving in the rain. Media: Located at high footfall...
Aug
Campaign Objective: Thinkmoney, a new brand from the Ocean Finance group, wanted to increase brand awareness and generate sales of their credit card product nationally. TGI data tells us that regular Motorway Services visitors are 34% more likely to only pay the minimum balance on their cards....
Jun
Campaign Objective: Virgin Trains wanted a dynamic way to promote their service as a quicker alternative to traffic-choked roads. Media: The campaign was perfect for Admedia’s network of Nexus full motion D48 screens, situated at dominant high footfall locations at Motorway Service Areas and boasting real-time traffic activated...
Apr
Campaign Objective Tinc, one of the many brands already successfully using Admedia Nexus across top Motorway Service Areas, wanted to tie the arrival of the Royal baby to its male stationery brand in real time. The campaign aimed to target a large national family audience. Media Tinc maximised...
Campaign Objective Promote the cinema release of David Brent: Life On The Road. Media 500,000 Beer Mats were delivered across 500 national sports bars, taking advantage of the huge footfall uplift during the five weeks of Euro 2016. Effectiveness Word of mouth about the Beer Mats spread onto social media....
Apr
Campaign Objective Shockingly, 84 UK men under the age of 45 commit suicide every week as a result of depression and other mental health disorders. Time To Change wanted to reach out both to vulnerable males and those friends who may be concerned about them, in a...
Mar
Campaign Objective Vauxhall wanted to reach van drivers and decision makers with responsibility for buying vans for their SME, to raise awareness of the Vivaro model. Media The campaign embraced Admedia’s wide range of Motorway Service Area (MSA) capabilities – Nexus, A3 Washroom Panels and 6 Sheets, plus...
Feb
Background The Nightmare Realm is an interactive horror event based in Cork and Dublin. Campaign Objective The challenge for the Halloween 2017 campaign was to beat performance benchmarks achieved during the previous year, namely driving more sales at less cost and therefore delivering a much higher ROI from...