Apr
A. Vogel advertising alerting MSA visitors to High or Very High pollen levels CAMPAIGN OVERVIEW Running across Admedia's Nexus dynamic digital 48-sheet network, live pollen count alerts updated millions of motorists as they took breaks on their journey at Motorway Service Areas across the UK. A. Vogelâs âPollinosanâ...
Feb
Cadbury Secret Santa point of sale 6 sheets CAMPAIGN OVERVIEW In the run-up to Christmas, Cadbury promoted their Secret Santa initiative with 350 distinctive purple 6-sheet panels across 136 UK Motorway Service Areas (MSAs) RESEARCH OBJECTIVES To examine sales (EPOS) data from before, during and after the Cadbury campaign...
Sep
CAMPAIGN OVERVIEW This 4 week campaign ran nationwide on all 50 full motion Nexus screens at Motorway Service Areas. RESEARCH OBJECTIVES Investigating how many of the target audience were reached during the campaign and how they took direct action. ADVERTISING REACH AND ACTION The X-Class advertising campaign saw a 24%...
Mar
Objective: To reach a travelling audience, communicate the brand, its values and increase sales at point of sale. Effectiveness: Ribena advertised on 400 National CTN 6 Sheet Panels across 127 Motorway Service Areas. EPOS data showed: An increase of 187.5% in sales of Ribena Really Light for the period...
Mar
Intuit ran a nationwide campaign to promote app download for their QuickBooks product for tracking the finances of those who are self-employed....
Mar
CAMPAIGN OVERVIEW A 2 week campaign running on all 50 full motion Nexus digital screens to promote the Touareg 48-hour test drive. RESEARCH OBJECTIVES Attribution of online action taken by motorists as a result of seeing the Nexus campaign. ADVERTISING AWARENESS AND ACTION Talon's Ada OOH data management platform recorded...
Mar
CAMPAIGN OVERVIEW A 2 week campaign running on all 50 full motion Nexus digital screens along side 575 6-sheets nationwide. Promoting Michelin Tyres' availability at Kwik Fit. RESEARCH OBJECTIVES Understanding how many of those who saw the campaign took further action, specifically focusing on online and in-store visits. ADVERTISING...
Mar
CAMPAIGN OVERVIEW The full-motion campaign utilised 50 Nexus Digital Screens to drive awareness of Fiatâs Professional vehicle range. RESEARCH OBJECTIVES Face-to-face interviews were conducted at several Motorway Services sites to gauge awareness and recall of the advertising, plus other behaviours. AUDIENCE The target audience was SMEs who were either van drivers or those...
Aug
Campaign Objective: Tincâs Back to School campaign looked to capitalise on clever targeting in order to reach a huge family audience on a national scale during the busy school holiday period. The campaignâs objective was to increase brand awareness and drive sales for their Lolly and...
Aug
Objective: To advertise the launch of a new Duo variant of Wispa and to drive sales and awareness at point of sale. EPOS Results: EPOS data showed an increase of 165% in sales* of Wispa Duo for the period of the campaign. Audience: Over two weeks the posters hit over...