Campaign Objective: To raise awareness of testicular cancer and encourage more men to check their balls.
Format: A3 Washroom Panels
Environment: Motorway Service Areas and Bars
Why we love it: The campaign used clever and bold artwork to create awareness for checking for testicular cancer, within an intimate and discreet environment of our washrooms. Through 100% gender-targeting It’s In The Bag could tailor its creatives to reach not only male but also female within the South-West area.