Campaign Objective: Relaunch of their brand Zipjet
Format: A3 Washroom Panels with Direct Response Slips
Environment: Bars & Pubs
Why we love it: Zipjet took advantage of our geo-targeted offering by only targeting bars with London’s zone 1 and 2, which allowed the campaign to reach its core audience effectively. Utilising our direct response slips enabled audiences to take home additional information, meaning the campaign’s reach expanded even further.